With email marketing, you can do wonders. But, if you’re fairly new to this scene, it’s crucial to grasp the basics, like why is email marketing important, what are the benefits, and how to start. Take your first steps with the help of our email marketing for beginners guide!
What is email marketing?
Email marketing is using email to build relationships with your audience. With a proper email marketing communication flow, you can send relevant information and convert prospects into customers.
People who are interested in your product or service can join your email list and – through email marketing communication – learn everything they need to know to make an informed buying decision.
If you build your email list with your target audience – people who can benefit from your products or services – you can be sure that email marketing will become a significant revenue stream for your business.
Email marketing has been in use long before the World Wide Web, which makes email marketing the first online marketing channel. Email marketing has been around for a long time, and it continues to lead the pack as it comes to ROI.
What are the 11 key benefits of email marketing?
These are 11 of the main benefits that make email marketing the perfect choice for your digital marketing activities.
1. Low cost
Let’s start with the most important aspect – how much does email marketing cost?
To run professional email marketing campaigns, all you need is a basic strategy and the right tool that allows you to try and test various tactics.
Professional email marketing software, like GetResponse, offer several plans based on the size of your email marketing list (number of subscribers.)
Basic plans start as low as USD 15 a month and provides key features like:
- email marketing
- marketing automation
- landing pages
- Facebook ads
- sales funnels
- list building funnels
It also lets you import and grow your email list up to 1,000 contacts to whom you can send unlimited number of messages.
Email marketing services are perfectly scalable. You can use a basic plan to start building your contact list and sell your products, and upgrade to more advanced plans as your online revenue grows.
You can also test GetResponse for free for 30 days without having to provide your credit card details.
2. Full control
You have full control over every aspect of the email marketing communication.
- design your assets (e.g. webforms, emails, and landing pages)
- decide on the kind of email campaigns you run
- segment your email list for precise targeting
- tag your contacts for better personalization
- create marketing automation workflows with your business goals in mind
Plan your communication carefully to reflect your brand identity and stand out from other companies in your customers’ inbox.
When you build your list organically, ask people to confirm the subscription. This way you know that your contacts want to receive emails from your brand, which means that you’re sending emails to people who are really interested in your offer. Such an email list is considered high-quality and likely to bring better business results.
You can track statistics and monitor the results of your campaigns. Based on the collected information you can make small changes (e.g. design, copy, structure, or workflow) and optimize your email marketing program.
4. Ease of use
Creating email marketing campaigns is simple. You can design your email templates, landing pages, and marketing automation workflows with intuitive drag and drop editors. The new GetResponse Email Creator is just one example.
You can track performance and edit all assets to increase the overall impact.